AEO/SEO Website Copywriting

Does your website bring in the enquiries you need it to?

It may look fantastic…

But…

If it’s not written for your target audience and it doesn’t contain the correct SEO for Google, then it’s not going to. Fact!

Raspberry Flamingo are AEO/ SEO copywriting specialists – all human beings… you won’t find any AI generated copy here!

Why business owners find it difficult to write website copy

As a business owner you are way to close to your business to write your own web pages.

You know too much, and it is incredibly difficult to think like your prospective customer because of that.

Here at Raspberry Flamingo, we learn about your business and your ideal customer and put ourselves in their shoes as we write your quality content.

If your copy speaks to your prospect and they can identify with their situation immediately, they are much more likely to stay on your site, realise you are the expert who has the solution for them, and enquire.

Why you need AEO/SEO copy

SEO, or search engine optimisation, is the process by which Google rank and return everything you publish within your digital marketing. (Other search engines are available!)

Having SEO copy on your website allows Google’s bots to read and understand each web page.

Their guidelines need to be part of your overall SEO strategy, and these are all about the reading experience of your visitors as well as the keywords within the copy.

If you use an SEO copywriter to produce your webpage copy, you are much more likely to get returned in organic searches. This means more traffic to your website, which in turn will mean more enquiries/sales.

AEO stands for Answer Engine Optimisation. To structure your copy to be returned in AI software.

What AEO/SEO website copywriting means

The key to SEO copywriting is knowing how to include a main keyword and related keywords within the text.

Each page should have a unique, to your website, primary keyword as well as a number of other related keywords.

Raspberry Flamingo undertake the keyword research process for you and work out what the best terms to use are going to be.

Keyword research is based on the most popular search terms, the frequency that term is used in searches, amongst other factors.

The keywords used in your SEO copywriting must be used in certain places and within a certain keyword density.

The primary keyword for each website page must also be used in the meta description both for the page and for any images appearing on it.

Internal links are also part of SEO copywriting, as are external links.

Structuring your copy for AEO is a little like writing an executive summary at the start of a business report. AI programmes want the answer in one paragraph where possible.

Why use Raspberry Flamingo for your AEO/SEO website copywriting

There are so many reasons to use Raspberry Flamingo.

Firstly, we understand the many different types of business – we have clients from just about every sector.

Next comes our life experience. The team are of all ages and from very different backgrounds. This gives us the ability to think like your prospective customer.

We are ‘on-page’ SEO specialist copywriters and content writers. Our clients see results from publishing our work!

And, our aim is to provide a specialist service at a good old Yorkshire price! Most of our clients are small businesses and we want to support them and see them grow!

If you would like a chat about our SEO copywriting for your website – pages or blogs – then please get in touch with Claire.

There’s a contact form below or she can be reached by email (claire@raspberryflamingo.com) or WhatsApp message by scanning the QR code below.

Or, if you’d like to give website copy a go yourself, why not read our blog with 10 top tips.

FAQ

Most frequent questions and answers

I just write about what we do, don't I?

You do but as though you are talking to the reader.

Ask questions to engage them. Explain everything as though you were speaking to them in person, rather than just presenting your offering to a faceless audience.

Do I need to worry about keywords any more now everyone is searching through AI?

You do. The truth is people are searching both through browsers (as they always have) and through AI software. Keywords are still incredibly important and should still be used correctly.

How do I use keywords in my website copy and content?

Each page on your website should have a different focused keyword.

Each service should be on a separate page – you’ve never known anyone simply search for ‘services’ have you?

Your primary keyword should be used in the first sentence, last sentence, main title and at least one sub-heading, as well as elsewhere throughout.

Do not ‘keyword stuff though’ or you’ll be penalised.

Customer reviews

"Claire has been a godsend! The thought of having to prepare content for a new website filled me with dread - how was I going to find the time? I met with Claire, and we chatted generally about my business so she could gain an insight into what we did, and who for. I then send to her what can only be called voice note ramblings trying to explain what I wanted for each page. Claire captured the information perfectly. The content was accurate, the tone spot on, and the absolute joy of being able to forward these straight on to my web designer without input from me was indescribable! If you want to save time whilst at the same time come up with high quality content, you need to speak to Claire."

Joanna Dawson

Director, Dawson Radford Solicitors

"Claire has an incredible way with words and writes them with magic pen and magic ink. I asked Claire to write the content for my new website. Not only did she listen and get to know me and my business which meant she grasped the brief instantly. She then created and delivered on time a master piece of prose and bringing both me and my area of law to life. Working with Claire was both interactive and most of all fun. I cannot wait for us to work together again. It was a very enjoyable process with Claire happy to make changes to drafts until we were totally satisfied. Great experience and will no doubt use her services again!"

Sarah Hull

Family Solicitor

"When we decided that it was time to update our website at Fire Safety Specialists Ltd we approached Claire at Raspberry Flamingo to give us some new ideas. We were really pleased with how quickly Claire responded but a little cautious about a completely different style of content to what we had previously. After we'd had time to adjust our mindset we decided that we'd go ahead and after a few tweeks and adjustments we went live with the new look site. The results have been really impressive and our enquiries have increased considerably. We're so pleased with the work that Claire has done for us and we would happily recommend Raspberry Flamingo to anybody needing copywriting services."

Vin Maher

MD, Fire Safety Specialists

SEO website copy

From £150 per page

Sales Pages (aka landing pages)

From £500

If you’d like to discuss your SEO website copy, then please use one of the methods below to contact Claire directly. (And don’t forget our Digital Content Health Check where we’ll review your current copy and report back on how to improve it.)

To Book
a consultation

Email: claire@raspberryflamingo.com

or call/message on 07595 756450