Sales Page Copywriting (aka Landing Pages)

Do you want to dramatically increase sales?

Are you using pay per click ads to drive traffic to a particular page?

Want people to ‘buy now’ or ‘book now’?

Then you need a sales page written by a Direct Response Copywriter.

Sales pages (also sometimes called sales letters or landing pages) have their copy structured in psychology.

A great sales page is designed to illicit an immediate response of ‘buy now’.

Online sales process

Sales Page/Sales Letter/Landing Page – are there differences?

Yes and no!

From a copywriter’s point of view, if the page is designed to entice someone to buy or book now, then it is a sales page or sales letter (different parts of the world use different terms).

Website designers and marketers, particularly in the UK, tend to use the term landing page.

Sales pages are very different to a standard website page

Sales pages or Sales letters

Long form sales pages are usually accessed by people seeing an advert on a social media platform.  These ads will be very carefully targeted at the right audience.

A great sales page is long and complex in structure – although you shouldn’t feel like that when reading one.

Writing a sales page that converts takes a significant amount of time to ensure it convinces people that they need the product or service immediately.

They speak to the target audience directly, addressing pain points or a particular problem.

The sales page copywriting will include (among other things):

  • Your value proposition
  • The reader’s pain points
  • Research and results
  • Case studies from real people
  • Social proof from satisfied customers
  • The key benefits to the potential customer of buying immediately
  • An FAQ section answers
  • A scarcity element
  • Often a money back guarantee
  • Multiple CTA buttons as the reader scrolls down the page
  • A final CTA offering bonuses and detailing their additional value – if the reader ‘buys now’

A highly converting sales page will be attention grabbing and is a great way to build trust with the right audience.

Why invest in having a Sales Page written by a Direct Response Copywriter

Creating sales pages is not simple.  There are so many elements to include in the page, in a particular order, to result in excellent sales.

Without an experienced Direct Response Copywriter, it is highly unlikely that the page will deliver maximum results.

Having a beautifully crafted sales page can make literally £millions to some companies who sell their products online.

Sales page copywriting should tell a story, to convince the reader’s right brain that it must have the product, and then the left brain that there is enough proof and logic to back up spending the money.

It really is a fine balancing act.

tracking money generated from sales page copywriting

Why choose Raspberry Flamingo for your Sales Page copywriting

Claire Taylor discussing sales page copywriting with a client by phone

Claire is an experienced Direct Response Copywriter, as are other members of the flock!

From physical products to courses and coaching programmes, they have written sales pages long and short (well shorter… a long sales page can be 5000 words, but they don’t all require that length!)

We understand that as part of your digital marketing funnel your sales page needs to generate real results.  

That’s why we’ll ask you for lots of information because the more we know and understand the product and who it is aimed at, the more effective our sales copy can be.

If you would like to discuss having a sales page created and the email marketing which goes with it, then please contact Claire directly.  

There’s a contact form below or she can be reached by email (claire@raspberryflamingo.com) or WhatsApp message by scanning the QR code below.

Pricing

There are two options to pay for the writing of a sales page:

One off fees start at £500

To Book
a consultation

Email:  claire@raspberryflamingo.com

or message on Whatsapp by scanning QR Code below

Raspberry Flamingo logo with QR code for Whatsapp

To Arrange
a callback