Digital Content health check

Is your website generating you leads and sales?

Do your other digital marketing efforts bring in results?

If not, you have to ask why not… and what can you do to change things.

Most businesses have a website, email marketing campaigns, social media, and other ways of digital marketing. If your efforts are not gaining you the results you desire, then we can help with our Digital Content Health Check.

A fresh, expert, pair of eyes will spot things you don’t because often you are too close to the business and too emotionally invested.

And, let’s face it, you didn’t set up your business to become a marketing or SEO expert did you!

Our Health Check will provide you with a simple action plan to optimise your online presence.

Consultancy
Consultancy

Let's get your enquiries and sales
heading the right direction

You invest a great deal of time and money into your online presence and marketing.

Often though, it simply doesn’t generate the results you need it to.

You may have written your current website content yourself with no on-page SEO included.

Since you published your site, you may not have added any fresh content to keep it up to date.

You may have one page that lists all your services.

You may have an email list that’s gone cold.

Let’s face it… none of those things are going to generate sales.

We understand.

It isn’t your fault as you’re not a marketing or SEO expert… but…

It is time to do something about it.

What does a Digital Content Health Check include?

When reviewing your digital presence, there are a number of parties to consider:

  1. Your business – including its personality, style, and goals
  2. Your target audience – often what they want to know is different to what you want to shout about
  3. Google and search engines – on-page SEO requirements (word count/keyword placement and density/links/duplicate text… etc)

The Digital Content Health Check, takes those into account, then looks at

  • your current website (structure and content)
  • any downloads and resources you offer
  • your email marketing strategy and activity
  • any blogs/articles/videos you publish
  • and your social media posts

Initial information about your business and target audience is gathered through a one hour Zoom call with Claire and then the audit of your digital presence will take place.

Review Content & On-Page SEO

What happens then?

Claire Sending a broadcast message

Once the Health Check audit has been carried out, a comprehensive ‘digital transformation’ report is produced full of useful information, with a suggested action plan for improvements to be made.

 

The report will be detailed so that you can take action on any improvements yourself, should you wish to.

 

You will then have a further Zoom meeting with Claire to go through the report and make sure you’re happy with the action plan.

 

And should you wish to have further meetings to follow up your actions, keeping you accountable, these can be diarised at this point.

what are the benefits to your business?

The action plan created specifically for you will allow you to:

  • ensure the page structure of your website is optimised for Google (SEO) and for the ease of your prospects navigation
  • ensure each page has the correct on-page SEO within the copy so Google can understand the subject 
  • ensure your website is publishing new content monthly
  • work through a list of suggested content ideas for blogs/vlogs/social media and other marketing materials
  • use the best keywords for your products/services on your website, in blogs/articles, social media, etc
  • create free downloads in exchange for your prospect’s email addresses 
  • improve your email marketing campaigns and strategy

… and much more.

The digital transformation plan will provide step by step instructions and suggestions for everything mentioned above.  Including keywords, content subjects, lead magnet ideas, email marketing campaign structures and ideas.

You will know exactly what steps you need to take to improve your SEO, relationship with your prospects and clients – so increasing your leads and sales.

How to write great website copy and landing pages

Booking your Digital Content Health Check

Simply use the link below to book your initial fact finding Zoom call and pay.

The fee for the Digital Content Health Check is £495 (includes both zoom meetings and your report and action plan) which is paid at the time of booking.

If you would like a chat first, please contact Claire through the contact form below or Whatsapp message through the QR code on this page.

 

Or if you’d like to know more about our services because you know you’d prefer us to get you up to scratch quickly, you can check out the following pages:

Business award entries

To Book
a consultation

Email:  claire@raspberryflamingo.com

or call/message on 07595 756450

Raspberry Flamingo logo with QR code for Whatsapp

To Arrange
a callback