Category: Websites

AI Generated Content – NEW Editing Service

Post author By Claire Taylor
Post date 12 April 2024

With the latest Google algorithm updates resulting in dramatically less AI generated being returned by them, Raspberry Flamingo have decided to officially offer an editing service.

Google announced in March 24 that it wanted to reduce unoriginal content (that means AI generated content in Google speak) by 40% immediately. And that figure will only increase.

What this means in real terms is that websites which have done well in terms of ranking, organic traffic, and enquiries are seeing a significant drop off.

The issues with AI generated content

I have always said AI should only be used to generate short form content – social media posts and maybe emails.

I have no problem with it being used to research subjects, get ideas for content, make suggestions for content structure…

However, AI generated content cannot meet Google’s requirements for long form text – website copy, blogs, articles, etc.

What we are now finding is that clients are coming to us with their AI generated content so that it can go through our editing service or be completely re-written.

In some instances, the AI generated content has been wholly inaccurate and in others the content has been on two very different subjects within one piece of content!

It’s really not good.

What Google are after with long form text

Google have some quite specific requirements for both website copy (pages) and content (blogs and articles).

They want specific primary keywords for each page/blog/article.

Each web page needs a different keyword to the next.

The primary keyword must be used in certain places on each page/blog/article and in a particular density (keyword stuffing is a thing of the past!)

Content must not be duplicated from one page to another.

The copy and content must address the reader.

So, the old fashioned ‘we’re an award winning service with excellent, highly trained staff’ kind of copy no longer works as that’s about you and not the reader.

You must demonstrate E-E-A-T on every page/blog/article.

That stands for experience, expertise, authority, and trustworthiness. (You can find more on this in another blog on here.)

They also like links – both internal and external.

That’s quite a lot for a non-SEO copy or content writer to take into consideration, and that’s why we have launched our editing service – or, of course, we can write everything from scratch for you.

I have always said, and I will continue to say, if you are writing (or worse still paying for someone else to write for you) copy or content to publish digitally that does not contain the correct on-page SEO, you are wasting your time and money.

And now nothing more could be true due to the new algorithm.

Raspberry Flamingo’s Editing Service

If you are generally happy that the copy and content on your website is accurate and covers everything it needs to, then our editing service is for you.

We’ve always provided the service, but we’ve never advertised it – until now.

It’s a quick, easy, and cost-effective way to get your website updated, on-page SEO inserted, and all the other elements Google are looking for ticked off.

Some clients are asking us for our editing service for their whole website, others for their blogs and articles… whatever element you need us to look at, we can.

We are happy to audit your website for you and let you know what needs to be done.

And our editing service can be implemented in a phased approach, if you wish.

Some clients ask us to update their last 10 blogs. Others their pages. Some ask us to do a certain number per month until the project is complete.

If you would like a chat about our editing service, then please contact Claire through the contact form at the bottom of the page or by sending her a Whatsapp message (QR code below).

The author

Claire Taylor Foster is the founder of Raspberry Flamingo Copywriting and Content Marketing.

She started her copywriting and marketing after leaving school way too long ago to mention! Direct Response Copy is her passion. Read more on Claire here.

As far as Claire’s concerned, if copy and content doesn’t contain ‘on-page’ SEO, then it’s pointless publishing it! (Unless of course, paid advertising is going to drive the traffic.)

To Book
a consultation

Email: claire@raspberryflamingo.com

or call/message on 07595 756450

To Arrange
a callback

Tags content editing, content editing servcie, copy editing, copy editing service, editing service

SEO Website Copy Websites

E-E-A-T

Post author By Claire Taylor
Post date 13 November 2023

No AI here

E-E-A-T – Experience, Expertise, Authoritativeness and Trustworthiness – In website copy

Have you heard of E-E-A-T in the context of website copy?

In my experience, as an SEO website copywriter, not all that many people have.

But including E-E-A-T in your website copy and content is essential.

Know, Like and Trust

Most people have heard of ‘know, like, and trust’.

It’s talked about extensively in branding, marketing, and networking.

Because people tend to do business with people they know, like, and trust.

It is, therefore, really important to build relationships with others and for your brand and marketing to continue to this for you when you’re not there in person.

Your website is your ultimate marketing tool

Websites are a huge investment for any business, whether you are a freelancer or a large corporation.

In an ideal world, your website should be generating new leads for your business and, perhaps, even taking those leads through a marketing and sales journey automatically (if and where appropriate).

Brochure websites

Brochure websites were all the rage a few years ago.

Each page was written to say how wonderful the company was but they didn’t give an real information.

Google turned these websites on their heads in September 2022 when it changed its on-page SEO requirements.

Your website now has to be focused on the reader.

People occasionally tell me they’re not interested in SEO… their website is just to show that they’re a genuine business.

And, in one way, I can see their way of thinking.

However, people are not as used to landing on a website which is just singing the owning company’s praises anymore.

People want information.

They want to educate themselves on your product or service, and often the price, before they buy.

So, if your website doesn’t give them the information they need… the chances are they’ll just move on to a competitor’s who’s does!

Google’s ‘People-First Approach’

As I mentioned above, Google want your website copy and content to be about the reader. They call this a ‘people-first approach’.

They pose the following questions to you:

Do you have an existing or intended audience for your business or site that would find your content useful if they came directly to you?
Does your content clearly demonstrate first-hand expertise and a depth of knowledge?
Does your site have a primary purpose or focus?
After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
Will someone reading your content leave feeling like they’ve had a satisfying experience?

If you can answer yes to these then you are using a people-first approach.

Keywords and E-E-A-T

I go on about primary and secondary keywords all the time. So, I’m not going to go into too much detail here.

I will just confirm that each page of your website must have a primary keyword which is unique, on your site, to that page.

That primary keyword needs to be used in particular places – such as the title and at least one sub-heading – on the page, and at a certain density (approx. 2-4% of the word count).

But your keywords don’t show E-E-A-T – experience, expertise, authority, and trustworthiness.

AI’s failing

Many people are being tempted to write website copy and content through the many Ai writing tools which are flooding into the marketplace.

Whilst these might save people a great deal of time, the information created is generic and could well be inaccurate.

It could be well written, it could also contain keywords… but, trust me on this, people can tell when something has been AI generated.

It’s got no personality.

It’s too bland.

It’s too perfectly phrased.

It can’t show your E-E-A-T – experience, expertise, authority, or trustworthiness!

And, even if you fed your qualifications and some other details into the AI tool, it still wouldn’t sound like you.

The importance of consistency of copy and content style

Here’s a perfect example of consistency and how AI can negatively affect it.

I have a friend who runs their own business.

They send emails out on a fairly regular basis.

Often, they have an odd typo or spelling mistake in them – and the grammar may not be spot on.

I like these emails because they are representative of my friend – they sound just like they would speak.

Then one arrived which was perfectly written and didn’t sound like them at all.

It was AI generated.

A few emails later, another caught my eye for its style…

The content was exactly like my friend would talk about… but it was perfectly written.

The phrasing wasn’t theirs.

There were no mistakes.

It was just too perfect.

They had drafted the email quickly and then run it through an AI tool to ‘make it read its best’ … but it didn’t. It didn’t sound authentic.

Getting E-E-A-T into your website copy and content

A fantastic page to demonstrate E-E-A-T is your About page.

Here you can tell your story, detailing your experience, your qualifications, your memberships, and accreditations. You can talk about what type of clients you work with and provide the all important social proof (testimonials and reviews), amongst lots of other things.

Your About page should be full on E-E-A-T!

But other pages too can include elements of all of those things… just more interspersed amongst the other information.

Remember, we’re no longer singing our own praises – like those old brochure websites – we’re demonstrating E-E-A-T in other ways.

E-E-A-T in summary

To demonstrate E-E-A-T, use your customers words. Use results you’ve achieved for your customer. Tell people how many of a particular item you’ve sold. Give your experienced take on a subject.

Once you get into the right mindset when thinking about your website copy and content and including E-E-A-T, it really isn’t that difficult to include. But, as always, if you want to know more or I can help in any other way, please just let me know. And if you want to know more from Google, here’s a link to their Search Quality Rater Guidelines.

The author

Claire Taylor Foster is the founder of Raspberry Flamingo Copywriting and Content Marketing.

She started her copywriting and marketing after leaving school way too long ago to mention! Direct Response Copy is her passion.

As far as Claire’s concerned, if copy and content doesn’t contain ‘on-page’ SEO, then it’s pointless publishing it! (Unless of course, paid advertising is going to drive the traffic.)

Tags E-E-A-T

Websites Blog

10 Best WordPress Plugins for Small Businesses

Post author By Claire Taylor
Post date 24 August 2023

When it comes to launching a website for your business the most crucial element is high quality content. Before diving into the aspects and plugins it’s important to remember that even the advanced tools can’t compensate for lacklustre content.

However, once you have a compelling foundation of content there are WordPress plugins that can enhance, optimise and protect your site. In this article we will explore ten plugins that’re ideal for kickstarting a business website.

1. Rank Math vs. Yoast SEO
Both of these plugins are well known in the world of SEO. Are designed to improve your sites search engine ranking.

Key Differences: Rank Math provides a user interface with a set of SEO tools that make advanced optimisation accessible. On the hand Yoast has built its reputation by offering content analysis to guide you in optimising your content effectively.

2. Easy Table of Contents
This plugin simplifies the presentation of organised content. It automatically generates a table of contents based on your headings, which greatly improves navigation and accessibility for articles.

3. Link Whisper
This plugin streamlines the process of linking. By utilising AI technology, it suggests internal links that enhance SEO and facilitate seamless connectivity between different pieces of content.

4. Smush
This plugin is dedicated to optimising images, on your website. It optimises image files while maintaining their quality resulting in loading times and improved performance, for websites.

5. Sucuri vs. WordFence
These are security plugins specifically designed to protect your website. Sucuri specialises in safeguarding web applications through its web application firewalls and DDoS protection features.

On the hand WordFence offers a firewall solution and malware scanner that is tailored solely for WordPress sites.

6. WP Fastest Cache
This plugin primarily focuses on enhancing website speed. By generating HTML files from your WordPress website, it ensures that visitors can access faster versions of your pages.

7. Google Analytics

A tool for obtaining insights about your audience. Apart from tracking visitors Google Analytics provides information about user behaviour time spent on pages, bounce rate and more. This data helps businesses customise their strategies accordingly.

8. Google Search Console
Monitor and manage how your site appears in Google search results using Google Search Console. From checking the indexing status of your site to understanding which search queries lead users to it this tool is highly beneficial for improving visibility and understanding the performance of your site in search results.

9. Tawk Live Chat
Communicate with visitors on your website, in real-time. Whether it is providing customer support or addressing sales inquiries promptly through chat options can greatly enhance user experience and boost conversion rates.

10. Akismet
Protecting you from spam. It automatically. Filters out comments that appear to be spam ensuring interactions, on your blog or contact forms.

My Final Thoughts:
While these plugins offer features it’s important to emphasise that the core of a small business website lies in its content.

These WordPress tools serve as supplements enhancing and safeguarding the content. As your business grows, you’ll find a balance. Always prioritise high quality content as your foundation. With content, as the basis these plugins can truly enhance your websites visibility.

Written by Guy Tomlinson of SEO CoPilot

Tags Small businesses, Wordpress, Wordpress plugins

The issues with AI generated content

What Google are after with long form text

Raspberry Flamingo’s Editing Service

The author

To Book a consultation

To Arrange a callback

E-E-A-T – Experience, Expertise, Authoritativeness and Trustworthiness – In website copy

Know, Like and Trust

Your website is your ultimate marketing tool

Brochure websites

Google’s ‘People-First Approach’

Keywords and E-E-A-T

AI’s failing

The importance of consistency of copy and content style

Getting E-E-A-T into your website copy and content

E-E-A-T in summary

The author

To Book
a consultation

To Arrange
a callback