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Do you drop into your contacts’ inboxes on a regular basis?
Would you like to be able to contact specific groups of contacts in one go?
Email sequences can be used to; simply keep in touch on a regular basis; build new relationships; establish expertise; launch a product or service; build a VIP wait list; move someone through the customer journey… and so much more.
Raspberry Flamingo love writing email marketing campaigns as they are an effective and low cost method of marketing.
Having an email marketing strategy as part of your overall company marketing strategy is a must.
It’s a low cost method of your target audience – future, current, and past customers – seeing your name in their inbox on a regular basis.
Email marketing software is a low cost business expense and can allow you to segment, personalise, and create conditional email flows for each contact.
Through list segmentation you can engage subscribers through targeted emails which are personalised to them.
Your email marketing platform will produce campaign reports which will show you open rates and click through rates (to any links within the email). This way you can check each campaign’s performance very easily.
Often when people think of email marketing, they think of all the emails you receive from online retailers and spam emails from random people trying to get you to buy their services.
But if someone has chosen to sign up to your mailing list, then they want to hear from you.
In the UK you have to comply to GDPR and this means not adding someone to your mailing list without their permission and not selling your list of contacts to others.
So, what are the different ways you can use automated emails to build your business?
If you have a lead magnet on your website which people can receive in exchange for their email address, then an email campaign can deliver the link to the resource and follow up afterwards.
These specific sequences can then lead into an evergreen campaign.
Issuing a regular email to the contacts on your list is a fantastic way of keeping your name in their mind. If you are dropping into their inbox on a regular basis, providing them with valuable information and interesting content, the ‘know, like and trust’ in you and your business will grow.
Evergreen campaigns can be a set sequence of emails which everyone receives in the same order, not matter when they join the list, or they can be written fresh each week/month and issued just once.
Adding emails which promote your blog posts is a great way of driving more traffic back to your website (improving your SEO).
If you have an automated sequence, you can always interrupt it with an additional email if you have some specific, time critical, news to pass on.
Read more in our blog What is a Broadcast Message or Email.
If you are launching a new product or service, the easiest way to tell people is to use an email strategy. Not everyone sees social media posts and so hitting someone’s inbox is much more efficient.
An email launch campaign is usually between two and four weeks long. It starts by teasing people with what’s to come… builds their interest and the value of the service or product… and gives them a little FOMO!!! (Fear of missing out.)
Building a wait list is a great way to gage interest and build excitement. This type of email campaign is often used as a marketing tool in preparation for registration to a future event.
Automated email campaigns can add extra ‘touch points’ into your customer journey.
If there are any periods of time where you won’t necessarily be in contact with a customer, why not fill that time with emails so people know they’ve not be forgotten.
For example, if a customer has a period of time to wait from ordering a service or product to when it will be delivered, an email a week will allow them to know that they are valued by you.
Read more in our blog on Strategic Email Campaigns.
The biggest sin you can commit as a business when it comes to email marketing is to not contact someone who has signed up to your list. #
Letting your contacts go cold is really NOT a good idea.
They’ll wonder if you’re a reputable company or even still in business.
We get to know our clients and their businesses.
Because of this we can think like their potential customer.
This means that we can write emails that answer questions, provide education and value, build trust, and position YOU as an expert in YOUR sector.
When the recipient of the email is ready to buy, they know exactly who they’ll contact.
Whatever type of email campaign you require, we can write it.
One of our clients told us that the email campaign we created for them converted more leads than they had ever been able to before. All for a one-off fee for us to write the campaign and a small monthly subscription for the software.
We’ll even load the emails for you and create the automations if you’d like us to.
If you would like to discuss any email marketing requirements, then please contact Claire directly. There’s a contact form below or she can be reached by email (claire@raspberryflamingo.com) or WhatsApp message by scanning the QR code below.
The price of an email campaign will depend on the way you wish to work with us.
If you can provide us with information to draw the content from, this will make it less expensive than if we have to do the research before writing.
The cost will also vary between product launch campaigns and broadcast email campaigns.
Broadcast emails start from £75 per email. Monthly retainer packages are available or ‘pay as you go’.
Product launch campaigns (8-15 emails in the series) start from £1250.
Email: claire@raspberryflamingo.com
or Whatsapp message by scanning the QR code below.
2 Victory Gardens, Birdwell, Barnsley S70 5FD
Raspberry Flamingo Copywriting & Content Marketing
2 Victory Gardens, Birdwell, Barnsley S70 5FD
Tel: +44 7595 756450
E: claire@raspberryflamingo.com