Lead magnet Creation

Do you have free resources on your website for prospective customers to download?

It’s a fabulous way to show your expertise and provide valuable information…

It’s also a way to grow your email list.

Providing lead magnets at the top of your sales funnel allows you to collect your prospect’s contact information… in other words they generate leads.

Most businesses tell us they don’t know what their target market would find valuable as a free download.

That’s ok because Raspberry Flamingo will come up with the ideas for you.

lead magnet creation

What is a lead magnet

Checklist Lead Magnet

A lead magnet is usually a free, or very low cost, resource which provides immediate value to your potential customer.

There are many different types of lead magnet including:

  • Cheat sheet
  • Email course
  • Free ebook
  • Free consultation
  • Free course
  • Free trial
  • Live event
  • Online course
  • Slide deck
  • Swipe file
  • Video content
  • White paper

Whatever particular type of lead magnet you offer, the important thing is that it

  • Provides immediate benefit/solves a problem
  • Establishes your knowledge and expertise
  • Has a great call to action which helps with lead generation
  • Allows you to follow up with an email sequence

Why use lead magnets

Stats tell us that 97% of first time visitors to a website leave without enquiring.

So, how do you know who they are?

They were obviously interested enough to have a look at the site… but unless they remember to bookmark and return, you’ve lost them!

If you have a great lead magnet for each of your services – or even one on your home page – that potential customer can gain access to it in exchange for their email address.

You can then begin to build a relationship with them through email marketing.

This is a great way of turning leads into customers when they are ready to buy.

(To find out more on how to do this, visit our Email Marketing page.)

Email Marketing following a lead magnet

Driving traffic to your website through lead magnets

High quality lead magnets can be promoted through social media and paid advertising.  These methods of digital marketing will drive traffic directly to your website.

If you have your lead capture form on a dedicated landing page you can not only gain opt in for your email campaigns, but also then automatically redirect the visitor to a thank you page where you can provide upsells to other offers or services.

Claire having a meeting about Lead Magnet Creation

Why choose Raspberry Flamingo to for your lead magnet creation

We will look at your product or service as one of your potential customers. 

We look at the pain points and specific problems that you solve for them and think about what we would want to know if we were interested in becoming one of your customers.

That is exactly what your lead magnet should be based on.

Some business owners worry about giving away useful content for free. 

Don’t.

If someone wishes to do something themselves, rather than pay for it, then they will find the information from somewhere.  They were never going to be a paying customer.

However, they may just recommend you to someone else if you’ve helped them.

So, not only do we suggest what type of lead magnet you could have and write it for you, we can also deal with the graphic design element for you, if required and if you don’t have your own branding agency.

If you would like to discuss having a lead magnet created, then please contact Claire directly.  There’s a contact form below or she can be reached by email (claire@raspberryflamingo.com) or WhatsApp message – QR code below.

Packages

Our clients tend to want one of the following.  However, if your requirements differ, please just let us know.

Lead Magnet

or eBook
£ 395
Starting From
  • Informational Guide
  • How to Guide
  • Checklist
  • Cheatsheet or Blueprint

With Email Campaign

and email marketing software*
£ 550
Starting From
  • Lead Magnet or eBook
  • Four sequential emails
  • Email template (if required)
  • Free email software (if required)*

To Book
a consultation

Email:  claire@raspberryflamingo.com

Message on Whatsapp using QR Code below.

Raspberry Flamingo logo with QR code for Whatsapp

To Arrange
a callback